Think Global... Act Local... what it means for consumers, companies, and their employees
This phrase was originated by Rene Dubos as an advisor to the United Nations Conference on the Human Environment in 1972. In 1979, Dubos suggested that ecological consciousness should begin at home. He believed that there needed to be a creation of a World Order in which "natural and social units maintain or recapture their identity, yet interplay with each other through a rich system of communications". In the 1980's, Dubos held to his thoughts on acting locally, and felt that issues involving the environment must be dealt with in their "unique physical, climatic, and cultural contexts." So coming out of the context of its usage at that time I think we are using or to that matter of fact over-using or misusing this principal in other disciplines. Every time we watch TV and see an ad for soap or shampoo or electronics what we notice is not the product but the lifestyle of the people using them. So gone are the days where you design onc